Paid Advertising Manager

5 days ago


Dubai, Dubai, United Arab Emirates IDENFO Ltd. Full time

We are seeking a Paid Advertising Manager to join our team at IDENFO Ltd. The successful candidate will be responsible for managing and optimising paid marketing campaigns across multiple channels to drive high-quality leads, conversions, and customer acquisition. Key responsibilities include campaign strategy and execution, budget management, data analysis and reporting, audience targeting and segmentation, ad creative development, conversion rate optimisation, A/B testing, SEO and retargeting, and staying current on industry trends.

Requirements
  • 3+ years of experience in performance marketing, preferably within a B2B SaaS or technology-driven environment.
  • Proven expertise in managing and optimising campaigns on Google Ads, LinkedIn, Facebook, and other relevant B2B channels.
  • Strong analytical skills and experience with data tools to measure, interpret, and act on data.
  • Solid understanding of the B2B SaaS buyer journey and experience creating strategies that align with a sales-driven funnel.
  • Hands-on experience with A/B testing, ad copywriting, and optimising for conversion rates.
  • Knowledge of SEO principles and how they impact paid campaigns.
  • Excellent project management skills and ability to work cross-functionally with sales, product, and creative teams.
  • High attention to detail, organised, and results-oriented.


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