Retention Strategy Consultant

4 days ago


Dubai, Dubai, United Arab Emirates JTI Full time
Job Title: Retention Strategy Consultant

We're JTI, a leading international tobacco and consumer goods company. Our mission is to deliver exceptional products and services to our customers while fostering a culture of innovation and excellence within our organization.

We are seeking a seasoned professional to lead our retention strategy efforts in the Middle East. As a Retention Strategy Consultant, you will develop and execute data-driven strategies to enhance consumer retention, loyalty, and lifetime value.

About the Role

The Retention Strategy Consultant will be responsible for leveraging consumer data to create personalized, seamless, and engaging experiences at every stage of the funnel.

Key Responsibilities:
  • Develop and implement CRM strategies to onboard, engage, and retain active consumers through personalized digital experiences.
  • Design and optimize automated consumer journeys based on behaviour, lifecycle stage, and engagement patterns.
  • Deploy targeted re-engagement campaigns to minimize churn and increase repeat interactions.
  • Oversee consumer data collection, management, and governance, ensuring compliance with data privacy regulations.
  • Develop and maintain segmentation frameworks based on consumer behaviour, demographics, and business priorities.
  • Leverage predictive analytics and insights to anticipate consumer needs and tailor engagement strategies.
  • Ensure the integrity and accuracy of CRM databases, optimizing data flow and synchronization across platforms.
  • Design and implement loyalty programs that reward engagement, drive retention, and encourage advocacy.
  • Optimize loyalty mechanics, incentives, and touchpoints to maximize consumer participation and satisfaction.
  • Develop referral marketing strategies to amplify organic consumer acquisition.
Requirements:
  • Strong expertise in CRM, consumer retention, data management, and loyalty marketing.
  • Experience in data segmentation, predictive modelling, and personalization strategies.
  • Deep understanding of consumer lifecycle management, omnichannel engagement, and automated marketing workflows.
  • Proficient in CRM tools, marketing automation platforms, and data analytics software.
  • Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
  • Excellent collaboration skills to work cross-functionally and align business priorities with CRM efforts.


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