Head of Market Intelligence

7 days ago


Sharjah, Sharjah, United Arab Emirates Americana Restaurants International PLC Full time
Job Overview:

Americana Restaurants International PLC is a leading food and beverage company with a global presence. We are seeking a Head of Market Intelligence to join our team, responsible for leading our market research efforts and providing strategic insights to inform business decisions.

The ideal candidate will have a strong background in consumer research, with expertise in qualitative and quantitative research methodologies. They will lead the design and execution of research projects, working closely with cross-functional teams to deliver actionable insights.

Main Responsibilities:
  • Develop and implement a comprehensive market research strategy to support business growth and expansion.
  • Lead the design and execution of research projects, ensuring timely and cost-effective delivery of research services.
  • Cultivate relationships with external research vendors, ensuring high-quality research outputs.
Requirements:
  • Master's degree in Marketing, Psychology, Sociology, Business, or a related field.
  • 10+ years of experience in consumer research, with a focus on qualitative and quantitative research methods.
  • Demonstrated expertise in UI/UX research and digital consumer behavior.
  • Strong analytical skills, with experience turning complex data into actionable insights.


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