Senior Credit Card Marketing Manager

4 days ago


Dubai, Dubai, United Arab Emirates OnePoint Consultants DWC LLC Full time

At OnePoint Consultants DWC LLC, we are seeking a seasoned professional to lead our credit card campaign management and fulfillment initiatives. This critical role offers the opportunity to drive customer acquisition, engagement, and retention while collaborating with cross-functional teams in a dynamic and fast-paced environment.

Key Responsibilities:

  1. Design and execute innovative marketing campaigns to boost credit card acquisition and usage.
  2. Develop promotional mechanics, including offers, cashback, and seasonal rewards.
  3. Collaborate with Sales, Analytics, Product, and creative/media teams to ensure campaign success.
  4. Optimize campaign performance using data-driven insights and ROI analysis.
  5. Manage the delivery of campaign promises such as cashback, gifts, and rewards.
  6. Maintain vendor relationships to ensure timely and accurate fulfillment.
  7. Develop robust systems for SLA tracking and issue resolution.
  8. Address customer service queries and escalations related to campaigns.

Campaign Analysis and Reporting:

  1. Monitor and analyze campaign performance using advanced analytics tools.
  2. Prepare detailed post-campaign reports and actionable recommendations.
  3. Enhance segmentation strategies and refine measurement frameworks to improve acquisition pipelines.

Stakeholder Collaboration and Compliance:

  1. Ensure all campaigns comply with regulatory and legal requirements.
  2. Partner with IT, Analytics, and Marketing teams to implement data-driven and personalized campaigns.
  3. Manage campaign budgets, ensuring continuous improvement.

Required Skills and Qualifications:

  • Strong understanding of credit card products, payment systems, and marketing dynamics.
  • Proven expertise in campaign management, project management, and vendor coordination.
  • Analytical mindset with a focus on performance metrics and ROI measurement.
  • Excellent communication and negotiation skills.
  • Proficiency in CRM platforms and campaign management.
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
  • 5-7 years of experience in credit card marketing or campaign management.
  • Familiarity with banking regulations and compliance requirements.


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