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Digital Marketing Strategist

2 weeks ago

Dubai, Dubai, United Arab Emirates INTERNATIONAL PEOPLE SOLUTIONS Full time

We are seeking a skilled Senior Campaign Manager to lead our credit card offer campaigns and develop innovative marketing strategies to drive revenue growth.

Key Responsibilities:
  • Design and execute marketing plans to boost revenue from credit card promotions.
  • Develop compelling marketing materials, including banners and ads, to support campaign rollouts.
  • Optimise Google Ads campaigns to meet performance targets and improve ROI.
  • Analyse data to refine marketing strategies and enhance campaign effectiveness.
  • Collaborate with design teams to improve user experiences on campaign landing pages.
  • Work closely with cross-functional teams to ensure seamless campaign execution.
  • Design country-specific marketing strategies for credit card offers.
  • Maintain open communication with teams regarding marketing progress and initiatives.
Requirements:
  • At least 5 years of experience in mobile marketing, with a focus on credit card offers.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong analytical skills to analyse data and optimise campaigns for better performance.
  • In-depth understanding of the mobile marketing industry and credit card products/subscription-based models.
  • Experience in other marketing channels, such as Meta and TikTok, is highly desirable.
  • Based in or willing to relocate to Dubai.
  • Attention to detail and analytical mindset.
  • Results-driven and willing to learn from mistakes.
  • Creative problem-solving skills.
  • Collaborative and able to work effectively in a team environment.
  • Self-motivated and able to manage multiple tasks.
Benefits:
  • Competitive salary and bonus structure.
  • Friendly and supportive work environment.
  • Opportunities for personal and professional growth.
  • Chance to test ideas with a large user base.
  • Company-sponsored activities and retreats.
  • Relocation package for talent outside of Dubai.