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Growth Campaign Strategist

3 months ago

Dubai, Dubai, United Arab Emirates TikTok Full time

Responsibilities
TikTok is the premier platform for short-form mobile video, dedicated to inspiring creativity and delivering joy.

With global headquarters in Los Angeles and Singapore, TikTok operates in various cities worldwide, including New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is at the heart of TikTok's mission. Our platform is designed to nurture creativity and innovation. This ethos is reflected in the teams that drive TikTok's success.

We work together to inspire creativity and spread joy—a mission that unites us all. Every challenge we face is viewed as an opportunity for learning, innovation, and collective growth. We reject the status quo and embrace courage in our endeavors.
At TikTok, collaboration and growth are fundamental to our impact—on ourselves, our organization, and the communities we engage with.
Join us.


The UG MENA team is focused on maximizing Daily New Users (DNU) and Daily Active Users (DAU) growth in the MENA region through a data-driven, user-centric global strategy, utilizing various growth levers including Paid Advertising, Pre-loads, Organic Growth (ASO), Referral Programs, and Partnerships.

Job Description

  • Accountable for developing diverse growth strategies through campaigns and measuring growth performance.
  • Leverage data and experimentation to inform operational decisions aimed at enhancing conversion rates across growth funnels, including user penetration, acquisition, and activation.
  • Conduct qualitative and quantitative research to gain insights into the target audience, optimizing operations to effectively convert potential users, while assessing the overall effectiveness and efficiency of strategies.
  • Collaborate with product, data, algorithm, and marketing teams to facilitate the implementation and rapid iteration of growth initiatives. Engage with relevant departments to maintain effective communication with partners in PR, Operations, Marketing, etc.

Qualifications
Requirements

Minimum qualifications:

  • Expertise in global user growth channels and strategies, with a proven track record in advertising, viral marketing, content distribution, and grassroots initiatives.
Experience in the MENA market is advantageous.

  • Proficient in deep data analysis, logical reasoning, resource integration, and execution capabilities.
  • Exhibits strong project management skills, the ability to thrive under pressure, and a results-oriented approach.