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Job Description
About Gulf Marketing Group (GMG Group)Gulf Marketing Group (GMG Group) is a well-established global company in the well-being sector. With over 45 years of experience, we have established ourselves as a valued partner of choice for leading international and home-grown brands.
We are a dynamic organization with a strong presence in the Middle East, North Africa, and Asia, having introduced more than 120 brands across 12 countries. Our diverse portfolio includes notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
About the RoleWe are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, social media, Corporate Communication, etc. to support the marketing strategy and objectives for the portfolio of diverse Sports brands.
Key Responsibilities- Work cohesively with all members of the marketing team to create an omni-channel activation plan and drive implementation to maximize brand exposure.
- Assist the function in preparing regular reports and analysis on return on investment (ROI).
- Monitor and benchmark competitor activities, category trends, and consumer habits in the market, recommending plans and actions to ensure competitive advantage.
- Create and manage periodic communication summary reports of all activities to keep the team abreast of ongoing and completed initiatives.
- Identify activation opportunities across channels and recommend innovative solutions.
- Liaise with internal team members (product team, brand team, etc.) as well as external teams (agencies, influencers, and communities).
- Execute approved social media calendars in line with brand guidelines.
- Craft and liaise on briefs for content creation in line with brand guidelines.
- Coordinate with internal and external stakeholders to ensure smooth execution of sports marketing activities.
- Maintain records related to marketing expenses, and regularly update management on budget expenditure and overall costs.
