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Strategic Marketing Lead for Emerging Markets

3 weeks ago

Dubai, Dubai, United Arab Emirates Amazon Full time
Job Description

We are seeking a Strategic Marketing Lead to join our team and lead product marketing initiatives for Gamified Experiences in Emerging Markets. As a key member of our organization, you will be responsible for developing and executing cross-functional marketing programs that drive customer engagement and loyalty across Amazon's global markets.

The ideal candidate will have 6+ years of professional marketing experience and demonstrated expertise in designing and executing campaigns that leverage gamification or innovative digital engagement strategies. You will work closely with Product, Tech, and regional marketing teams to build, test, and scale breakthrough gamification initiatives that redefine how customers interact with our platforms.

This role requires a strategic, data-driven leader who can translate creative ideas into measurable business outcomes while mentoring cross-functional teams. Key responsibilities include owning the end-to-end product marketing strategy for Gamified Experiences, leading the expansion of engagement products across emerging marketplaces, and serving as a central SME for Gamification in emerging markets.

Key Responsibilities:
  • Owning the end-to-end product marketing strategy for Gamified Experiences across all Emerging Markets (EMs), including but not limited to India, MENA, MX, BR, Australia, and Singapore.
  • Leading the expansion of engagement products across emerging marketplaces by working closely with local marketplace teams to tailor marketing strategies and campaigns to suit local market needs and customer preferences.
  • Serving as the central SME for Gamification in emerging markets, advising regional marketing teams & categories to leverage Gamified experiences to drive business goals.

The successful candidate will have excellent project management skills, with the ability to juggle multiple initiatives across geographies while balancing quality and speed. Strong analytical skills with advanced proficiency in data analysis and A/B testing methodologies are also essential.