E-commerce Optimization Expert

4 days ago


Dubai, Dubai, United Arab Emirates Performance Auto Spares Full time

We are searching for a highly skilled Digital Marketing and Web Design Specialist to drive our online growth, boost customer engagement, and increase sales.

About Performance Auto Spares:

Our company specializes in delivering high-performance vehicle parts and accessories to enthusiasts worldwide.

We are passionate about providing top-notch products and exceptional service to our customers. To take our online presence to the next level and drive sales, we are seeking a talented and creative professional to join our team.

Responsibilities
  • Technical SEO:
  1. Conduct thorough keyword research to identify high-value target keywords.
  2. Enhance website content, including meta tags, headings, and on-page text, to improve search engine rankings.
  3. Implement best practices for technical SEO, including site speed optimization, schema markup, and mobile-friendliness.
  4. Collaborate with web development and design teams to ensure SEO best practices are integrated into website structure and design.
  5. Audit website content and structure regularly to identify and address optimization opportunities.
Link Building:
  1. Develop and execute effective link-building strategies to boost website authority and domain ranking.
  2. Identify relevant websites for link-building opportunities.
  3. Monitor backlink profile and disavow toxic or low-quality links as necessary.
  4. Stay up-to-date with industry trends and algorithm updates to adapt link-building strategies.
  5. Work with content creators to develop SEO-friendly content aligned with target keywords and audience intent.
  6. Optimize existing content for search engines, including updating metadata, improving readability, and incorporating relevant keywords.
  7. Conduct content gap analysis and recommend new content opportunities to address user queries and improve search visibility.
Website Maintenance:
  1. Maintain a visually appealing, user-friendly, and responsive e-commerce website.
  2. Ensure seamless navigation, fast loading times, and mobile optimization.
  3. Update content, product listings, and promotions regularly.
Pay-Per-Click Advertising:
  1. Plan, execute, and manage paid advertising campaigns on Google Ads.
  2. Analyze campaign performance and optimize for maximum ROI.
Email and WhatsApp Marketing:
  1. Develop and manage targeted WhatsApp marketing campaigns.
  2. Create engaging and personalized email marketing content to promote products and special offers.
  3. Build and segment customer lists for effective targeting.
  4. Collaborate with the team to develop innovative digital marketing strategies.
  5. Monitor and report on campaign performance, providing insights for continuous improvement.


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