Editorial Director
7 days ago
Parfums de Marly is seeking a skilled Editorial Director - Digital Media to lead its digital content efforts and shape the brand's online presence. This role demands a seasoned professional with expertise in digital communications, editorial content, and luxury marketing.
Key Responsibilities:
- Develop and execute a comprehensive content strategy that drives engagement, fosters brand loyalty, and supports business objectives.
- Lead cross-functional teams to create high-quality content for the website, newsletters, and social media platforms, including homepage, landing pages, product pages, and editorial content.
- Brief and manage creative teams to develop visually stunning content that aligns with brand guidelines.
- Oversee the execution of newsletter, email automation, and website content updates, guaranteeing timely and accurate delivery.
- Prioritize key website enhancements in collaboration with the e-commerce team.
- Maintain a deep understanding of the luxury market and digital trends to inform content strategies and recommendations.
Background, Skills, and Experience:
- A minimum of 1-3 years of experience in digital communications and/or editorial communications, preferably in luxury or related industries.
- Excellent writing, verbal communication, and storytelling skills, coupled with a keen eye for detail and aesthetics.
- Rigorous attention to detail and strong organizational skills.
- Ability to work independently on diverse projects while maintaining flexibility and adaptability.
- A good understanding of the luxury market and digital trends.
- Creative problem-solving skills and the capacity to think outside the box.
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