Strategic Business Development Manager
6 days ago
About the Role:
The Country Lead - Middle East Region will drive business growth and sales initiatives across the Gulf Cooperation Council (GCC) countries, including Saudi Arabia, UAE, Oman, Qatar, Kuwait, and Bahrain.
This Senior Manager level role will oversee all regional activities, drive strategic initiatives, and ensure alignment with market opportunities.
- Key Responsibilities:
- Develop and execute the overall business strategy for the Middle East region, aligning with the Company's goals and objectives.
- Lead the initiative of establishing a 'franchise first' organization within Mattel by working and localizing the different Mattel verticals strategies and executing plans—with focus on Toys, Consumer Products, Publishing, and LBE.
- Identify and evaluate potential business collaborations and strengthen partnerships.
- Drive brand efforts to increase consumer demand of all different Mattel Verticals.
- Lead the development and implementation of sales plans to drive revenue growth and market share expansion in the Middle East.
- Build and maintain strong relationships with existing toys and franchise partners, providing ongoing support and guidance to ensure mutual success.
- Lead market research and analysis to identify emerging trends, opportunities, and competitive threats in the Middle East market.
- Closely collaborate with cross-functional teams, including Marketing, Consumer Products (including LBE), operations, and finance, to optimize performance and profitability.
- Provide regular reporting and analysis of key performance metrics, highlighting successes, challenges, and areas for improvement.
- Stay updated on industry developments, regulatory requirements, and best practices related to franchising and sales in the Middle East region.
- Represent Mattel to customer and partner leadership as well as local authorities.
- Lead, mentor, and develop a high-performing commercial team, fostering a culture of excellence, accountability, and continuous learning.
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