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Global Marketing Manager

1 week ago

Dubai, Dubai, United Arab Emirates Dow Jones & Company, Inc. Full time
Marketing Strategy and Planning

About the Role

We are seeking an experienced Marketing Director to develop marketing strategy and annual plans with specific KPIs for your market segment and products. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust pipeline of sales leads and event registrations.

You Will:

  1. Develop marketing strategy and annual plans with specific KPIs for your market segment and products.
  2. Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
  3. Oversee creative and messaging for all channels, as well as audience segment targeting and selection.

You Have:

  1. 12+ years of proven B2B marketing leadership experience
  2. Familiarity with the energy industry is highly desirable, especially in international markets.
  3. Familiarity with marketing automation tools and CRM systems is required.