Senior Marketing Strategist MENA
5 days ago
We are seeking a seasoned Senior Marketing Strategist to spearhead our marketing initiatives in the MENA region.
Job SummaryThis role will focus on developing and executing strategic marketing campaigns that drive growth, revenue, and brand awareness in the UAE and Saudi Arabia.
The ideal candidate will be a creative and analytical thinker with a proven track record of driving results-driven marketing strategies.
This position reports to the Sr. Director Integrated Marketing MENA and is based in our Dubai office.
Main Responsibilities- Develop and execute end-to-end integrated marketing campaigns across multiple channels, ensuring alignment with business objectives.
- Lead pipeline growth initiatives, including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and revenue metrics for new customer acquisition and cross-sell/upsell opportunities.
- Analyze campaign performance, measure ROI, and identify data-driven opportunities for optimization.
- Closely collaborate with Sales to align on campaign messaging, develop sales plays, and drive shared revenue outcomes.
- Lead enablement efforts to ensure outbound campaigns effectively support sales objectives and opportunities.
- Leverage analytics tools to measure performance and implement strategies to improve engagement, response rates, and conversions.
- Minimum 4 years of experience in a SaaS or B2B demand generation role with a proven track record of driving measurable results.
- Experience planning and managing ABM campaigns leveraging marketing automation, CRM, and analytics tools.
- Expertise in running multichannel campaigns including digital advertising, email marketing, and events.
- Proficient in using data and metrics to evaluate campaign performance and inform strategy.
- Exceptional collaboration and communication skills with experience working across sales and marketing teams.
- Highly organized and detail-oriented with the ability to manage multiple priorities in a fast-paced environment.
- Bachelor's degree in Marketing, Business, or a related field; comparable work experience will also be considered.
Procore Technologies builds software that empowers construction professionals to build better.
We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more.
We thrive in a diverse, dynamic, and inclusive environment.
We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community status, as a protected veteran, or any other classification protected by law.
BenefitsAt Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive.
From generous paid time off and healthcare coverage to career enrichment and development programs, learn more about what we offer and how we empower you to be your best.
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