Brand Development Manager
7 days ago
About the Role: The Senior Marketing Executive will be responsible for driving the development and execution of marketing strategies for the Shiseido brand in the Middle East region.
Key Responsibilities:
- Strategic Planning & Execution:
- Develop and implement comprehensive marketing strategies tailored to local market needs and aligned with global brand positioning.
- Drive the annual marketing calendar including product launches, trade animations, promotions, and campaigns.
- Analyze market trends, consumer behavior, and competitor activities to adjust marketing plans accordingly.
- Brand Management:
- Ensure brand consistency across all marketing communications.
- Collaborate with the global brand team to localize global campaigns.
- Digital Marketing & E-Commerce:
- Develop and execute digital marketing strategies including social media.
- Work in collaboration with the PR team on influencer marketing and consumer activations.
- Drive the performance of the brand across e-retail platforms.
- Budget Management:
- Manage the marketing budget ensuring effective allocation of resources.
- Monitor and report on the performance of marketing activities.
- Cross-functional Collaboration:
- Partner with sales, PR, e-commerce, and supply chain teams to ensure seamless execution of marketing initiatives.
- Build strong relationships with external partners.
- Team Leadership & Development:
- Lead and mentor a team of marketing professionals.
- Ensure that all team activities are aligned with the overall strategic objectives of the brand.
Requirements: A minimum of 4 years of experience in beauty, cosmetics, FMCG or related field, successful track record of managing and executing 360 marketing plans, experience in managing marketing budgets independently.
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