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Digital Marketing Strategist

2 months ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Abu Dhabi Health Services Company- SEHA - شركة أبوظبي للخدمات الصحية - صحة Full time
Senior Digital Marketing Role at SEHA

**Key Responsibilities**

  • Collaborate closely with internal teams, including sales, product, and design, to align marketing efforts with overall business objectives.
  • Communicate campaign performance and strategy updates to key stakeholders.
  • Develop and implement campaign strategies, forecasting the impact and calculating estimated return on investment.
  • Design and manage performance marketing campaigns across various digital channels, including pay-per-click, social media, display ads, and email marketing.
  • Create and manage advertising campaigns in Arabic, including Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads, and other relevant platforms.

**Objectives of this Role**

  • Monitor, analyze, and report on the performance of marketing campaigns.
  • Utilize analytics tools to track key performance metrics, generate reports, and provide actionable insights.
  • Conduct market research to understand trends, customer behavior, and competitive landscape in Arabic-speaking markets.
  • Adapt strategies based on market insights and performance data.
  • Collaborate with the content team to create compelling ad copy and creative assets tailored for Arabic-speaking audiences.
  • Manage and optimize marketing budgets to maximize return on investment.
  • Allocate resources effectively across different channels and campaigns.

**Requirements**

A bachelor's degree in Marketing, Business, or a related field is required. An advanced degree or certifications in digital marketing are highly valued.