Digital Marketing Strategist
3 weeks ago
Marketing Strategy and Communications
Develop and execute a comprehensive marketing strategy for Saadiyat Beach Club, focusing on digital, public relations, and communications. Collaborate with the Corporate Director, Marketing, to align efforts with the approved marketing plan.
Key Responsibilities:
- Conduct market research to identify trends, opportunities, and competitive landscapes.
- Develop and manage content strategies for Beaches and Marinas, ensuring consistency and authenticity across all touchpoints.
- Monitor and analyze digital marketing campaign performance to ensure maximum profitability.
- Identify and pursue PR/brand/sponsorship opportunities with the support of the PR agency.
Brand Management
Oversee communication with external partners, creative, social media, and PR agencies to ensure accurate, quality, timely production and placement of material. Implement brand messaging, tone of voice, and visual identity guidelines to maintain consistency and authenticity.
Requirements:
- Strong understanding of digital marketing and communications principles.
- Excellent writing and communication skills.
- Ability to analyze data and make informed decisions.
- Collaborative mindset and strong team player.
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