Brand Equity Director

7 days ago


Dubai, Dubai, United Arab Emirates Al Futtaim Private Company (LLC) Full time
Responsibilities
The Brand Equity Director will be responsible for developing and implementing comprehensive brand strategies that align with the Al Futtaim overall marketing objectives. This includes establishing and growing all new EV brands in UAE/KSA, driving market share growth through the development of brand equity and improved customer loyalty, and developing the marketing strategy and executing the marketing plans in UAE/KSA in line with the overall global marketing strategy and implementation roadmap.

The ideal candidate will have a strong understanding of digital-first marketing strategies and be able to deliver exemplary Customer Experience across all brand touchpoints by leveraging key brand propositions and assets. Additionally, they will be able to develop and implement comprehensive PR strategies that align with the Al Futtaim overall marketing objectives and oversee all PR and media relations activities.

The Brand Equity Director will also be responsible for leading a lean and effective Marketing structure & team, driving performance of the Marketing team through measurable KPIs, and ensuring 100% compliance with Standard Operating Procedures. They will also be able to drive Al-Futtaim Values in the workplace and create a talent development system that creates marketing talents who are recruited correctly, developed, coached, and engaged through performance management, learning, development & succession planning.

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