Brand Marketing Director

2 weeks ago

Dubai, Dubai, United Arab Emirates Anghami Full time

Anghami Inc. is home to two of the region's most dynamic digital entertainment platforms—Anghami and OSN+. Together, they've created a powerhouse reshaping how the Middle East and North Africa (MENA) region experiences music, premium video, podcasts, and live entertainment.

Founded in 2012, Anghami is the MENA region's leading multimedia streaming platform, connecting a community of over 120 million users, including 2.5 million paid subscribers. With headquarters in Abu Dhabi and offices across Dubai, Beirut, Cairo, and Riyadh, Anghami proudly became the first Arab tech company listed on NASDAQ (ANGH), making it more than a platform—it's a hub for innovation, offering diverse entertainment experiences.

In 2024, Anghami joined forces with OSN+, the region's go-to platform for premium video streaming. OSN+ is known for its exclusive HBO series, Max Originals, and a great mix of local and international content. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings even more exciting entertainment to the Anghami ecosystem, offering a complete experience for millions of users.

At Anghami Inc., we're passionate about building experiences that empower users to explore, connect, and share through entertainment. The team constantly pushes boundaries, crafting tools and features that allow people to express themselves and tell their unique stories.

About the Role:

The Brand Marketing Director will be responsible for developing and delivering the brand marketing strategy across all touchpoints. This role involves close collaboration with content, creative, and cross-functional teams to craft strong, consistent, and compelling marketing campaigns through strategic insights and sound creative judgment. The Brand Director will partner closely with senior leadership to ensure the brand aligns with business objectives, driving long-term growth and innovation in a fast-evolving media landscape.

Key Responsibilities:

  • Lead the development and execution of the brand marketing strategy, ensuring alignment with business objectives and market dynamics.
  • Define the brand's positioning, messaging, and value proposition to differentiate the brands in a competitive entertainment industry.
  • Develop the annual and quarterly plans for OSN+ and Anghami.
  • Evaluate and assess campaign performance and KPIs including brand health, funnel metrics, viewing metrics, and talkability.

Brand Development and Execution:

  • Oversee the development of all brand assets to ensure consistency across all internal and external communications.
  • Partner with cross-functional teams including content, product, performance, and CRM to integrate the brand and marketing strategy across customer touchpoints.

Media Buying and Campaign Management:

  • Develop and execute data-driven media strategies to amplify brand visibility and communicate content offerings across key platforms.
  • Work closely with the media agency to identify target audiences, select media channels, and allocate budgets effectively to maximize reach and ROI.
  • Oversee the end-to-end management of brand and content campaigns, ensuring a seamless and integrated approach across all channels.

Stakeholder Management:

  • Serve as the marketing lead for OSN+ and Anghami, advocating for the brand's mission and driving the strategy both internally and externally.
  • Work closely with senior leadership to ensure that marketing initiatives align with business objectives.
  • Manage relationships with external agencies, studios, and creative partners to ensure successful marketing execution.

Performance Tracking and Reporting:

  • Track the performance of campaigns, providing regular reports on KPIs to assess the impact and shape strategic decision making.
  • Continuously optimize brand marketing strategies based on results and market trends.
  • Leverage data and analytics to measure brand health and consumer engagement, adjusting strategies as needed.

Qualifications and Experience:

  • Education: Bachelor's degree in marketing, Business, or a related field (MBA or equivalent is a plus).
  • Experience: 15+ years of experience in brand management and marketing, with a focus on building and growing brand identities.
  • Experience in the entertainment, media, or digital sectors is preferred.
  • Strong background in brand strategy and positioning: Demonstrated experience in developing and executing a comprehensive brand strategy, from market research and audience segmentation to competitive positioning and messaging.
  • Experience in integrated marketing communications.
  • Client-side experience is preferred, but not mandatory.
  • Knowledge, experience, and a passion for entertainment with a proven flair for creativity and desire for improving content marketing.
  • Strategic thinker with a passion for creativity and innovation.
  • Data-driven decision making: Strong analytical skills with the ability to turn insights into actionable strategies.
  • Strong digital and social media expertise.
  • Exceptional leadership and people management skills.
  • Excellent communication and presentation skills, with the ability to influence and inspire stakeholders at all levels.
  • Fluency in Arabic is a plus, but not mandatory.
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