Marketing Director

4 days ago


Sharjah, Sharjah, United Arab Emirates Air Arabia Full time

About Air Arabia:

We are the Middle East and North Africa's first and largest low-cost carrier. Our vision is to make air travel accessible to everyone while offering comfort, reliability, and value for money.

Job Overview

The purpose of this role is to manage and implement marketing strategies that support business growth and enhance brand equity and awareness.

Key Responsibilities

  1. Create and execute comprehensive marketing plans that meet and exceed company expectations.
  2. Develop unique value propositions and advertising campaigns targeted towards key customer segments.
  3. Plan and direct multi-channel marketing initiatives across advertising, PR, social media, and web content.
  4. Analyze market trends and develop innovative strategies to attract potential customers.
  5. Manage tactical campaigns to create demand for our products/services and increase sales.
  6. Collaborate with other departments to create effective marketing for specific products/services.
  7. Monitor and report on the performance of marketing campaigns.


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