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Visual Merchandising Manager

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Dubai, Dubai, United Arab Emirates 6thStreet Full time
Job Summary:

The Visual Merchandising Manager - Ecommerce will be responsible for developing and executing a compelling online visual merchandising strategy that elevates our brand, drives sales, and fosters customer loyalty.

Key Responsibilities:
  • Visual Merchandising Strategy: Develop and execute a comprehensive visual merchandising strategy for our ecommerce platform, aligned with brand guidelines and seasonal trends.
  • Product Placement & Curation: Optimize product placement on the website, utilizing data analysis and customer behavior insights to showcase key items and drive conversions. Curate collections that tell a story and inspire customers to explore and purchase.
  • Homepage & Landing Page Management: Manage the design and layout of the homepage and landing pages, ensuring they are visually appealing, user-friendly, and optimized for conversion.
  • Site Navigation & Search: Continuously improve site navigation and search functionality to create a seamless shopping experience and help customers find what they are looking for.
  • Promotional Campaigns: Collaborate with the marketing team to create visually impactful promotional campaigns that drive sales and engagement.
  • User Experience: Monitor and analyze user behavior data to identify areas for improvement and implement changes to enhance the overall customer experience.
  • Performance Tracking: Track key performance indicators (KPIs) related to visual merchandising, such as click-through rates, conversion rates, and average order value.
  • Trend Analysis: Stay up-to-date on the latest fashion and ecommerce trends, and incorporate relevant insights into visual merchandising strategies.
  • Cross-functional Collaboration: Work closely with merchandising, marketing, and technology teams to ensure seamless execution of visual merchandising initiatives.
Key Qualifications:
  • Experience & Education: Bachelor's degree in Fashion Merchandising, Marketing, or a related field. 5+ years of experience in visual merchandising, with a strong focus on ecommerce and fashion retail.
  • Skills & Competencies: Strong creative and visual design skills with a keen eye for detail. In-depth knowledge of ecommerce platforms, CMS, and web analytics tools. Excellent project management skills with the ability to manage multiple projects simultaneously. Strong analytical skills, with the ability to interpret data and make informed decisions to optimize site performance. Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Personal Attributes: Passionate about fashion and ecommerce with a strong understanding of the latest industry trends. Highly organized, proactive, and able to thrive in a fast-paced, dynamic environment. Strong leadership qualities with a focus on team development and empowerment.