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Integrated Marketing Campaign Manager

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Injazat Information Technology Full time

**Key Responsibilities:**

  • Develop and optimize data-driven demand generation campaigns to achieve sales goals in assigned market segments
  • Lead integrated marketing campaigns, including strategy development, team alignment, audience segmentation, email nurtures, virtual events, and result measurement
  • Implement an experimentation mindset, conducting A/B testing across all channels to drive continuous optimization
  • Collaborate with marketing teams to create persona-based buyer journeys as campaign strategy foundations