Integrated Media Planner
1 week ago
React Abu Dhabi Emirate, United Arab Emirates
Integrated Media Planner With Media Base, a subsidiary company of React Group
About the Company
React is the heartbeat of an Integrated Communication Business Network, uniting 8 innovative companies under one vision. With expertise spanning creative media, outdoor advertising, TV production, digital media solutions, media buying, AVL, event management, fabrication, and more, we deliver end-to-end solutions that empower brands to shine. From UAE to KSA, React Group is the trusted partner for clients seeking to turn vision into impact.
Job Brief
We are seeking an experienced Integrated Media Planner to lead our traditional media planning and buying efforts. This role is responsible for developing and executing comprehensive media strategies across traditional channels, with a focus on maximizing client ROI. The ideal candidate will have a strong background in media planning and buying for TV, radio, print, and out-of-home advertising, as well as the ability to support digital initiatives when needed.
Key Responsibilities
- Develop and execute strategic media plans across traditional channels (TV, radio, print, OOH)
- Negotiate with media vendors to secure optimal rates and placements
- Manage media budgets and ensure cost-effective spending
- Analyze audience data and media consumption trends to inform planning decisions
- Coordinate with creative teams to ensure seamless campaign execution
- Monitor campaign performance and provide regular reports to clients and internal teams
- Analyze media metrics and adjust strategies to optimize campaign effectiveness
- Conduct post-campaign analysis and develop insights for future planning
- Serve as the primary point of contact for clients on traditional media matters
- Present media plans and campaign results to clients
- Collaborate with account teams to ensure media strategies align with overall client objectives
- Work closely with the Digital Media Manager to ensure integrated cross-channel strategies
- Support digital initiatives as needed, providing insights on traditional media integration
- Collaborate with other departments (creative, production) to ensure cohesive campaign execution
Required Qualifications:
- Bachelor's degree in Marketing, Advertising, or related field
- 5+ years of experience in media planning and buying, with a focus on traditional media
- Proven track record of developing and executing successful media campaigns
- Strong analytical skills and proficiency in media planning tools
- Excellent negotiation and communication skills
- Understanding of media metrics and performance indicators
- Familiarity with digital media platforms and strategies
Mid-Senior level
Employment typeFull-time
Job functionAdvertising, Strategy/Planning, and Marketing
IndustriesAdvertising Services, Marketing Services, and Business Consulting and Services
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