Cards Product Lifecycle Expert
5 days ago
About Us
We are Abu Dhabi Islamic Bank PJSC, a leading financial institution in the UAE. We are committed to providing exceptional banking services to our customers while maintaining the highest standards of integrity and professionalism.
We are seeking a skilled professional to join our team as a Cards Product Lifecycle Expert. In this role, you will be responsible for developing business strategies for existing product structuring, identifying and fixing gaps related to current products by liaising with cross-functional departments.
- You will work under the supervision of the Head of Card Products and develop business strategies for existing product structuring, identifying and fixing gaps related to current products by liaising with cross-functional departments.
- Develop and implement marketing plans and strategies to drive business growth and meet business targets.
- Conduct regular reviews on market trends and studies competitor activities to identify opportunities.
Responsibilities:
- Conduct new product design and development, exploring potential and innovative business opportunities.
- Provide support relating to product, market trends, customer needs, and competition products.
- Responsible for setting up standard processes, updating policies, and adhering to regulatory and bank compliances for Covered cards.
- Undertake product development and enhancement of new and existing products respectively, closely working with the technology team for upgradation of existing portfolio or development of new products.
- Lead and execute Covered Cards acquisition promotions, offerings, manage overall operations including coordination, product evaluation, due diligence, and any other related duties.
- Conduct data and market study providing effective analysis & suggestions for business and product improvement.
- Responsible for closely tracking, monitoring, analyzing operations for product optimization.
- Ensure strict compliance with Bank processes, internal and external control, compliance, and any other related requirements.
- Develop a roadmap for the Covered Card product lifecycle based on inputs from internal stakeholders, customers, market research, and industry insights.
Requirements:
- A minimum of 7 years industry experience of which at least 3 years product/program management experience is essential.
- University degree.
- Understanding of marketing dynamics including demographic factors, competitor products and services, and customer experience.
- Knowledge of the UAE Cards market and main competitors.
- Ability to identify opportunities, negotiate and analyze post-campaign results.
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