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SEO Strategist for Healthcare
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We are seeking a dedicated SEO Strategist to join our team at American Hospital Dubai. This role focuses on enhancing our online presence within the healthcare industry.
Key Responsibilities- Strategy Development: Formulates and implements tailored SEO strategies aimed at boosting organic visibility and driving conversions.
- Keyword Research: Conducts in-depth keyword analysis to uncover opportunities that resonate with healthcare trends and user behavior.
- Content Optimization: Refines website content, including articles, service pages, and landing pages, ensuring adherence to SEO best practices.
- Cross-Functional Collaboration: Works closely with various teams to align SEO efforts with broader marketing goals.
- Performance Monitoring: Regularly performs SEO audits, tracks performance metrics, and produces detailed reports to assess progress and identify improvement areas.
- Industry Awareness: Stays updated on search engine algorithm changes and industry developments to refine strategies and maintain competitiveness.
- Technical SEO: Implements enhancements such as site structure optimization, schema markup, and mobile responsiveness to improve user experience.
- Data Analysis: Utilizes SEO tools and analytics platforms to collect data, extract actionable insights, and make informed decisions for performance optimization.
- Bachelor's Degree in Marketing, Communications, or a related field is preferred.