Brand Marketing Director

3 days ago


Dubai, Dubai, United Arab Emirates OSN Full time

About the Role:

Job Description

The Brand Marketing Director will be responsible for developing and delivering the brand marketing strategy across all touchpoints. This role involves close collaboration with content, creative, and cross-functional teams to craft strong, consistent, and compelling marketing campaigns through strategic insights and sound creative judgment.

Key Responsibilities:
  • Lead the development and execution of the brand marketing strategy, ensuring alignment with business objectives and market dynamics
  • Define the brand's positioning, messaging and value proposition to differentiate the brands in a competitive Entertainment industry
  • Develop the annual and quarterly plans for OSN+ and Anghami
  • Evaluate and assess campaign performance and KPI's including brand health, funnel metrics, viewing metrics and talkability

Brand Development and Execution

  • Oversee the development of all brand assets to ensure consistency across all internal and external communications
  • Partner with cross-functional teams including content, product, performance, CRM to integrate the brand and marketing strategy across customer touchpoints

Media Buying and Campaign Management

  • Develop and execute data-driven media strategies to amplify brand visibility and communicate content offering across key platforms
  • Work closely with the media agency to identify target audiences, select media channels and allocate budgets effectively to maximize reach and ROI
  • Oversee the end-to-end management of brand and content campaigns, ensuring a seamless and integrated approach across all channels

Stakeholder Management

  • Serve as the marketing lead for OSN+ and Anghami, advocating for the brand's mission and driving the strategy both internally and externally
  • Work closely with senior leadership to ensure that marketing initiatives align with business objectives
  • Manage relationships with external agencies, studios and creative partners to ensure successful marketing execution

Performance Tracking and Reporting

  • Track the performance of campaigns, providing regular reports on KPIs to assess the impact and shape strategic decision making
  • Continuously optimize brand marketing strategies based on results and market trends
  • Leverage data and analytics to measure brand health and consumer engagement, adjusting strategies as needed


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