Brand Marketing Director
3 days ago
About the Role:
Job DescriptionThe Brand Marketing Director will be responsible for developing and delivering the brand marketing strategy across all touchpoints. This role involves close collaboration with content, creative, and cross-functional teams to craft strong, consistent, and compelling marketing campaigns through strategic insights and sound creative judgment.
Key Responsibilities:- Lead the development and execution of the brand marketing strategy, ensuring alignment with business objectives and market dynamics
- Define the brand's positioning, messaging and value proposition to differentiate the brands in a competitive Entertainment industry
- Develop the annual and quarterly plans for OSN+ and Anghami
- Evaluate and assess campaign performance and KPI's including brand health, funnel metrics, viewing metrics and talkability
Brand Development and Execution
- Oversee the development of all brand assets to ensure consistency across all internal and external communications
- Partner with cross-functional teams including content, product, performance, CRM to integrate the brand and marketing strategy across customer touchpoints
Media Buying and Campaign Management
- Develop and execute data-driven media strategies to amplify brand visibility and communicate content offering across key platforms
- Work closely with the media agency to identify target audiences, select media channels and allocate budgets effectively to maximize reach and ROI
- Oversee the end-to-end management of brand and content campaigns, ensuring a seamless and integrated approach across all channels
Stakeholder Management
- Serve as the marketing lead for OSN+ and Anghami, advocating for the brand's mission and driving the strategy both internally and externally
- Work closely with senior leadership to ensure that marketing initiatives align with business objectives
- Manage relationships with external agencies, studios and creative partners to ensure successful marketing execution
Performance Tracking and Reporting
- Track the performance of campaigns, providing regular reports on KPIs to assess the impact and shape strategic decision making
- Continuously optimize brand marketing strategies based on results and market trends
- Leverage data and analytics to measure brand health and consumer engagement, adjusting strategies as needed
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