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Marketing Transformation Lead
2 months ago
- Developing Strategic Marketing Initiatives: Design and implement marketing strategies to enhance online sales conversions, aligning with the company's goals.
- Digital Marketing Management: Utilize various digital marketing tools and platforms to manage accounts, ensuring seamless execution and optimal results.
- Performance Feedback and Analysis: Provide constructive feedback to the marketing team on sales, funneling, and conversions, identifying areas for improvement and opportunities for growth.
- Campaign Creation and Management: Assist in the development and management of marketing campaigns, ensuring they are aligned with the company's objectives and target audience.
- Strategic Sessions and Training: Participate in strategic sessions related to marketing and digital profiles, and train members of the marketing team in conversion skills, equipping them with the knowledge to drive business growth.
- Conversion Rate Optimization: Monitor key metrics and maintain conversion rates for the business, identifying areas for improvement and implementing data-driven solutions.
- Performance Testing and Analysis: Conduct performance tests, such as A/B testing, bottleneck analysis, and usability testing, to inform marketing strategies and drive business results.
- Reporting and Communication: Explain indicators and performance to management, providing clear and concise insights to inform business decisions.
- Content Quality Assurance: Ensure that all marketing content follows conversion-related best practices, maintaining a high level of quality and relevance.