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Product Marketing Strategist

2 months ago

Dubai, Dubai, United Arab Emirates ABB Dubai Full time
About the Role

We are seeking a highly skilled Product Marketing Specialist to join our team at ABB Dubai. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.

Key Responsibilities
  • Marketing Strategy Development: Develop and implement marketing strategies that align with the company's business objectives and goals.
  • Product Positioning: Position our products and solutions in the market to maximize their value and appeal to our target audience.
  • Marketing Communications: Develop and execute marketing communications plans that effectively reach and engage our target audience.
  • Market Analysis: Conduct market analysis to identify trends, opportunities, and challenges that impact our business.
  • Collaboration: Collaborate with cross-functional teams, including sales, product management, and engineering, to ensure alignment and effective execution of marketing strategies.
Requirements
  • Marketing Background: A strong marketing background with a focus on product marketing, preferably in the electrical engineering industry.
  • Business Acumen: A deep understanding of business principles and practices, including market analysis, competitive analysis, and sales strategy.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex marketing concepts to both technical and non-technical audiences.
  • Analytical Skills: Strong analytical skills, with the ability to collect, analyze, and interpret complex data to inform marketing decisions.
  • Technical Skills: Proficiency in marketing automation tools, CRM systems, and other relevant marketing technologies.
What We Offer
  • Competitive Salary: A competitive salary and benefits package.
  • Opportunities for Growth: Opportunities for career growth and professional development.
  • Collaborative Environment: A collaborative and dynamic work environment.