Paid Advertising Manager
4 days ago
Canonical is seeking a Paid Advertising Manager to join our marketing team. In this role, you will be responsible for developing and executing comprehensive performance marketing strategies across various channels to drive business growth.
The ideal candidate will have a strong background in performance marketing, with experience in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. You will work closely with cross-functional teams to align paid media campaigns with broader marketing strategies and ensure they contribute to overall business growth.
Your key responsibilities will include:
- Developing campaign strategies to meet business goals such as lead generation, sales, or brand awareness.
- Defining clear, measurable objectives for campaigns to ensure they align with business priorities.
- Targeting audiences based on customer demographics, behaviors, interests, and purchase intent.
- Managing campaign budgets across different channels to maximize ROI.
We are looking for a talented individual with a proven track record in performance marketing, who is comfortable analyzing large datasets and deriving actionable insights. If you have experience with ad automation, data analysis, and A/B testing, that's a plus
Key Responsibilities
You will oversee the execution of paid campaigns across various digital platforms, develop ad creatives and copy that resonate with the target audience, conduct A/B tests on ad creatives, landing pages, and audience segments, and bid management and optimization to control costs and ensure campaigns deliver the best ROI.
In addition, you will:
- Track key performance metrics such as CPC, CPA, ROAS, CTR, and Conversion Rate to assess the effectiveness of campaigns.
- Analyze data and generate actionable insights for ongoing optimization.
- Prepare weekly and monthly performance reports for stakeholders, highlighting results, insights, and recommendations.
Requirements
To succeed in this role, you will need:
- A deep understanding of digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Experience with ad automation, data analysis, and A/B testing.
- Strong analytical skills to analyze large datasets and derive actionable insights.
- Excellent communication and project management skills to work effectively with cross-functional teams.
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