Impactful Advertising Specialist
7 days ago
About Us:
Viola Communications is an innovative agency that helps businesses succeed through effective advertising and communication strategies.
Job Role:
We are looking for a skilled Strategic Planner to join our team and contribute to shaping the future of our clients' brands.
The successful candidate will possess a deep understanding of consumer behavior, market trends, and brand positioning.
- Develop Strategic Plans: Create data-driven communication and brand strategies that meet client objectives.
- Conduct Market Analysis: Conduct research, audience insights, and competitive analysis to identify opportunities.
- Collaborate with Teams: Work closely with creative, media, and account teams to develop integrated marketing campaigns.
- Analyze Consumer Behavior: Understand consumer behavior, cultural trends, and industry shifts to inform strategic decisions.
- Apply Research Methodologies: Use qualitative and quantitative research methodologies to support strategic recommendations.
- Stay Current: Stay up-to-date with global and regional advertising trends, media landscapes, and emerging technologies.
- Define Brand Positioning: Develop brand positioning, tone of voice, and key messaging frameworks.
- Develop Campaign Strategies: Create campaign strategies that connect emotionally and rationally with target audiences.
- Ensure Effective Storytelling: Work closely with creative teams to ensure insights are translated into compelling storytelling.
- Collaborate with Clients: Work closely with clients, account managers, and senior leadership to understand business objectives.
- Support New Business Pitches: Contribute to new business pitches and proposals with well-researched strategic frameworks.
Requirements:
- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in strategic planning, preferably in advertising, media, or marketing.
- Strong analytical skills and experience in research, data analysis, and consumer insights.
- Excellent communication, storytelling, and presentation skills.
- Familiarity with tools like Google Analytics, or other market research platforms.
- A passion for creativity, advertising, and innovation in media strategies.
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