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Ecommerce Marketing Director

1 week ago

Dubai, Dubai, United Arab Emirates Huda Beauty Full time

Transformative Leadership Opportunities

Huda Beauty is seeking an accomplished Ecommerce Marketing Director to spearhead our Direct-to-Consumer (D2C) channels. This pivotal role demands strategic vision, innovative marketing prowess, and exceptional leadership skills. As a key member of our team, you will develop and execute comprehensive promotional and trade marketing strategies, driving both brand and commercial objectives.

This position requires a seasoned professional with extensive experience in ecommerce, web services, or D2C brands. Your expertise in social commerce, content creation, and platform partnerships will be invaluable in expanding our online presence and fostering engagement. Furthermore, your ability to analyze performance metrics, optimize strategies, and manage budgets will ensure seamless alignment between trade plans and brand vision.

Achieving Success in this Role:

  • Develop and Execute Comprehensive Strategies: Plan, forecast, and track promotional activities to maximize commercial impact and brand integrity.
  • Analyze Performance Metrics: Provide regular reporting on promo effectiveness and customer engagement, continually optimizing strategies to improve campaign performance.
  • Lead Content Strategy: Oversee end-to-end content planning, editorial calendars, and content briefing processes for our global ecommerce site, ensuring best-in-class conversion.

Key Responsibilities:

  • Trade Planning and Optimization: Develop, execute, and manage the D2C promotional and trade marketing calendar.
  • Social Commerce Expansion: Lead and expand social commerce initiatives to drive engagement and sales.
  • Cross-functional Collaboration: Partner closely with retention, acquisition, and other stakeholders to support localized content and copy needs.