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Customer Insights Leader

2 weeks ago

Sharjah, Sharjah, United Arab Emirates Americana Restaurants Full time
About the Role

Americana Restaurants is seeking a Senior Manager Customer Insights to build and drive the Customer Insights capability within the KFC organization, supporting the brand's growth across the GCC, Egypt, Morocco, Levant, and Kazakhstan. This role requires a strategic thinker to lead the development of customer insights and drive business impact.

Key Responsibilities:
  • Broaden our understanding of customer behavior through qualitative and quantitative research initiatives.
  • Develop dashboards and reports to track key customer metrics and measure the impact of initiatives.
  • Analyze customer journeys and touchpoints across digital and physical channels to identify pain points and opportunities.

We are looking for a data-driven and customer-obsessed professional to elevate our customer understanding by leveraging research and data to inform strategic decisions that enhance brand competitiveness. This is an opportunity to shape the Customer Insights function for Americana Restaurants, driving strategic impact across multiple markets.