Performance Marketing Expert

4 days ago


Dubai, Dubai, United Arab Emirates Farhood Group Full time

Farhood Group is a rapidly expanding company with a strong focus on innovation and quality. With over 15 years of experience in various sectors, including manufacturing, cosmetics, perfumes, automotive rentals, yachts, and beauty solutions, we offer a unique opportunity for growth and development.

We're seeking a highly skilled Performance Marketing Expert - Cosmetics & Fragrance who can drive results through high-performance paid advertising strategies on Facebook Ads, Google Ads, LinkedIn Ads, and Amazon Ads.

Key Responsibilities
  1. Multi-Platform Advertising & Performance Marketing
  • Launch, manage, and optimize ad campaigns across Facebook, Google, LinkedIn, Amazon, and Noon for B2B lead generation.
  • Analyze daily performance metrics (ROAS, CPA, conversion rates) and make data-driven adjustments to optimize spend.
  • Conduct A/B testing to improve ad creatives, targeting strategies, and audience segmentation.
  • Craft compelling offers and ad creatives that resonate with B2B clients such as retailers, spas, and beauty distributors.
  • Develop campaign strategies tailored for the cosmetic and fragrance industry, ensuring alignment with product compliance regulations.
  • Optimize Amazon and Noon ad placements to increase product discoverability and conversion.
Performance Analysis & Optimization
  • Analyze daily campaign performance metrics and adjust strategies accordingly.
  • Report key performance indicators (KPIs) and make data-driven decisions for continuous improvements.
  • Use advanced tracking tools to monitor ad performance and customer acquisition costs (CAC).
  • Collaborate with designers and content teams to create high-converting ad creatives, landing pages, and video ads.
  • Write engaging, high-performing ad copy optimized for B2B conversions.
  • Implement retargeting and funnel optimization strategies for lead nurturing.
Required Qualifications & Skills
  • Experience: Minimum 2 years in B2B marketing campaign management (experience in cosmetics industry preferred).
  • Languages: Fluent in Arabic and English (written & spoken).
  • Strong expertise in Facebook Ads, Google Ads, LinkedIn Ads, Amazon Ads, and Noon Ads.
  • Proficiency in Google Analytics, Meta Business Manager, and campaign tracking tools.
  • Experience in A/B testing, audience segmentation, and ad bidding strategies.
  • Familiarity with B2B sales funnels, lead nurturing, and remarketing strategies.
What We Offer
  • Work in a fast-growing B2B cosmetics & fragrance brand.
  • A chance to scale an emerging brand across international markets.

Take your career to the next level

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Manufacturing



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