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Data-Driven Sales Operations Manager
2 weeks ago
The Lead Management Manager will act as the data custodian, ensuring that all lead and client information is securely stored, properly categorized, and easily accessible for marketing and strategic purposes.
Maintaining data integrity and compliance with company policies, ensuring accurate and reliable lead records in Salesforce.
- Key Responsibilities:
- Implement a lead scoring system in Salesforce to prioritize high-intent leads based on engagement, budget, and buying signals.
- Develop lead recycling workflows for unconverted leads, ensuring structured re-engagement via call centre and marketing campaigns.
- Monitor lead sources and identify the highest-converting channels, optimizing marketing spend accordingly.
- Collaborate with the marketing team to develop re-engagement campaigns using email automation, retargeting ads, and CRM-driven outreach strategies.