Senior Marketing Manager

5 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Budge Recruitment Full time
About the Job

We are seeking a skilled Sr. Marketing Mgr. – Retail to lead the development and implementation of comprehensive marketing strategies for retail operations.

Job Summary:

The successful candidate will be responsible for developing and executing strategic marketing plans that drive engagement and revenue growth for NewCo's retail business.

Key Responsibilities:
  1. Marketing Strategy: Create and implement comprehensive marketing strategies for retail operations, focusing on brand positioning, messaging, and segmentation.
  2. Retail Image Enhancement: Enhance the retail image of NewCo through targeted marketing efforts, raising awareness and driving engagement.
  3. Event Planning: Design and execute successful launches, activations, and events for retail, ensuring alignment with brand strategy.
  4. Marketing Plan Execution: Develop and implement marketing plans, including budget planning, sales support tools, and ROI measurement.
  5. Project Management: Oversee event planning and execution, including conceptualization, management, design, budgeting, and success measurement.
  6. Content Creation: Develop tailored content for presentations, datasheets, and customer case studies highlighting the value proposition of NewCo's retail arm.
  7. Cross-Functional Collaboration: Work closely with communications, CRM, agency relationships, and mall management teams to ensure operational marketing activities align with brand and marketing strategy.
Requirements:
  • 6+ years of marketing experience with 3+ years in retail/shopping malls.
  • Strong understanding of retail marketing principles and practices.
  • Excellent written and verbal communication skills.


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