Senior Marketing Manager
5 days ago
We are seeking a skilled Sr. Marketing Mgr. – Retail to lead the development and implementation of comprehensive marketing strategies for retail operations.
Job Summary:The successful candidate will be responsible for developing and executing strategic marketing plans that drive engagement and revenue growth for NewCo's retail business.
Key Responsibilities:- Marketing Strategy: Create and implement comprehensive marketing strategies for retail operations, focusing on brand positioning, messaging, and segmentation.
- Retail Image Enhancement: Enhance the retail image of NewCo through targeted marketing efforts, raising awareness and driving engagement.
- Event Planning: Design and execute successful launches, activations, and events for retail, ensuring alignment with brand strategy.
- Marketing Plan Execution: Develop and implement marketing plans, including budget planning, sales support tools, and ROI measurement.
- Project Management: Oversee event planning and execution, including conceptualization, management, design, budgeting, and success measurement.
- Content Creation: Develop tailored content for presentations, datasheets, and customer case studies highlighting the value proposition of NewCo's retail arm.
- Cross-Functional Collaboration: Work closely with communications, CRM, agency relationships, and mall management teams to ensure operational marketing activities align with brand and marketing strategy.
- 6+ years of marketing experience with 3+ years in retail/shopping malls.
- Strong understanding of retail marketing principles and practices.
- Excellent written and verbal communication skills.
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