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Consumer Analytics Lead

2 months ago

Dubai, Dubai, United Arab Emirates CHALHOUB Group Full time
Job Summary

We are seeking a highly skilled Consumer Insights Manager to join our team at CHALHOUB Group. As a key member of our Intelligence team, you will be responsible for leading consumer practice for Intelligence, putting the consumer at the forefront of decision-making and serving as a vocal strategic partner and change-agent for our businesses.

Key Responsibilities
  • Lead Consumer Practice: Develop and shape group-wide and targeted consumer studies, coordinate with agencies and Group data sources, and continuously represent the voice of the consumer in effort to know their requirements deeply and share the knowledge within the Group.
  • Design and Analyze Research Projects: Design, analyze, and present primary and secondary market research projects (Qualitative, Quantitative, offline, online, ad hoc, longitudinal, co-creation, etc.) to inform strategy and plan through qual/quant synthesis and compelling/visual storytelling.
  • Communicate Insights: Communicate action-orientated insights to the business to inform strategy and plan, and proactively identify and develop new opportunities/white space for GCC consumer research and link it to strategic priorities of the Group.
  • Collaborate with Teams: Collaborate across the Intelligence, Strategy, Growth and Business Development teams to use our scale and increase efficiencies and maximize business impact.
  • Lead a Team: Lead a team of executives and guide in creating reports and presentations.
Requirements
  • Marketing Research Experience: 5 to 10 years of marketing research experience in CPG or Beauty/Fashion industry or at an agency.
  • Education: Bachelor's Degree in Marketing, Economics, Psychology, Sociology or related field required.
  • Skills: Curious, proactive, and passionate about the luxury industry, team player, motivated, with very strong analytical and presentation skills.