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Sports Marketing Specialist

2 months ago

Dubai, Dubai, United Arab Emirates IMG LIVE Full time
Job Description

About the Role

We are seeking a highly skilled Global Partnerships Manager to join our team at IMG LIVE. As a key member of our team, you will play a critical role in delivering global media relations, including press office, proactive story and content development, hosting, event management, content creation, and thought leadership.

Key Responsibilities

  • Form a key part of the IMG LIVE team delivering global media relations, including press office, proactive story and content development, hosting, event management, content creation, and thought leadership.
  • Collaborate with client's agency network to implement a seamless and integrated communications strategy that brings the global partnerships to life.
  • Build and maintain strong relationships and regular dialogue with relevant rights holders, ambassadors, and key stakeholders across the clients' sport partnership portfolio.
  • Meticulously map and plan against available partnership assets to support the development of content strategies and media amplification plans.
  • Collate, filter, and organize all communications requests from clients and relevant parties so they can be channeled through to rights holders and ambassadors as appropriate.
  • Act as part of the on-the-ground comms team to support media management and amplification at all events where agency staff is needed.
  • Support clients in-house comms team to develop strategy and plans in key client markets around the world.
  • Draft media materials and toolkits for implementation by global and regional client teams and agencies (inc. IMG LIVE).
  • Build, maintain, and update media lists mapped against the client's key regions and properties.
  • Maintain excellent relationships with key journalists on an ongoing basis.
  • Work with clients and agency partners to create sport partnership content, incentives, and opportunities for purposes of internal communication and employee engagement.
  • Maintain robust evaluation and reporting practices to measure sport partnerships communications performance.

Requirements

  • Relevant agency, client-based experience across PR and Communications.
  • Specific experience in amplifying sport partnerships; working closely with rights holders and ambassadors.
  • Knowledge and expertise across a variety of sports.

Preferred Qualifications

  • Understanding of how to build a client relationship and understand their business needs.
  • Excellent writing and grammar with an ability to draft short project plans, content calendars, press releases, and media alerts.
  • Ability to effectively manage and delegate while demonstrating clear and concise upward reporting.
  • In-depth knowledge and network of sport media and journalists.
  • Natural communication skills to work within a dynamic agency team.
  • Ability to offer creative ideas that deliver against earned and owned channel objectives.
  • Strong understanding of digital with experience of executing against social objectives.
  • Clear understanding and experience of the creator landscape across lifestyle, music, sports, and entertainment (paid and contra).
  • Ability to benchmark and interpret learnings from traditional and digital evaluation metrics – circulation, reach, DUU's, sentiment, messaging integration, engagement rate, completion rate, CPV, etc.
  • Organized and detail-oriented in a fast-paced, client-service environment.
  • Up-to-date knowledge of industry trends and best practices.
  • Excellent time management, written, and oral communication skills.

About IMG LIVE

IMG LIVE is a global leader in the sports and entertainment industry, with a passion for delivering innovative and engaging experiences for our clients and partners. We are committed to fostering a diverse and inclusive work environment that values creativity, collaboration, and excellence.