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Ultra-Luxury Marketing Professional

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates AMAN Full time

The Residences Marketing & Communications Manager, ME role is a critical position within AMAN that requires an individual with exceptional marketing and communications expertise to support the successful launch and sales of Aman Residence projects across the Middle East region.

This role reports to the Senior Director Marketing & Communications, Residences & Club, while working closely with the Regional Director Residences Sales, EMEA. Primary responsibilities include aligning ME marketing and communications activity with the global strategic plan for the division and executing approved marketing plans.

Key Responsibilities:

  • Develop marketing and communications plans for each project, with trackable goals and targets
  • Lead on executing activities within the agreed strategic plans for each project
  • Develop project-specific marketing requirements during all phases of the project development, from brochures and hoardings to wayfinding and collateral to support sales initiatives, as needed
  • Act as the voice for marketing and communications in all relevant ME Residence project meetings with internal and external stakeholders to ensure all required activities are on track
  • Act as the conduit between Residences team and the Global Marketing Team to ensure all ME project updates are shared, as well as key deadlines, timelines and milestones
  • Act as brand champion for Aman Residences, giving strategic and creative consideration to all available owned channels, utilising these to maximise awareness of all relevant projects
  • Lead on briefing respective marketing specialists, e.g. CRM, performance marketing, social media, brand, etc., on required content and campaigns
  • Work closely with external PR agencies to drive relevant media coverage of ME Aman Residence projects and provide agencies
  • Contribute to global and project-specific monthly reports tracking previous and forthcoming activity