Digital Marketing Lead for Luxury Hospitality

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Anantara Hotels & Resorts Full time
Job Title: Cluster Social Media Marketing Assistant Manager

 

Company Overview:

Anantara Hotels & Resorts is a luxury hospitality brand that connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world's most exciting destinations.

As a Cluster Social Media Marketing Assistant Manager, you will be responsible for managing five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa. You will develop and manage content calendars for all social media platforms, create, curate, edit and manage all published content (images, video, written), write compelling captions that align with the brand's voice and strategy, prepare influencer content creation briefs and coordinate with PR agencies for execution.

You will also implement and lead strategic initiatives for follower growth and audience engagement, plan and execute content creation from photoshoot to video editing, compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools, manage influencer relationships and introduce brand partnership, stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy.

Key Responsibilities:

  • Manage five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa
  • Develop and manage content calendars for all social media platforms
  • Create, curate, edit and manage all published content (images, video, written)
  • Write compelling captions that align with the brand's voice and strategy
  • Prepare influencer content creation briefs and coordinate with PR agencies for execution
  • Implement and lead strategic initiatives for follower growth and audience engagement
  • Plan and execute content creation from photoshoot to video editing
  • Compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools
  • Manage influencer relationships and introduce brand partnership
  • Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy
  • Manage social media crises or negative feedback in a professional and timely manner
  • Set and achieve key performance indicators (KPIs) to measure the success of social media efforts, ensuring alignment with overall business objectives
  • Provide live coverage or real-time posting for brand events to enhance audience engagement
  • Monitor, listen, and respond to users in a social way while cultivating leads and sales
  • Analyze campaign data and web traffic metrics
  • Manage property websites and OTA content update

Qualifications:

  • Minimum 2+ years of related work experience in digital marketing, graphic design, or social media management
  • Previous experience in luxury five-star hospitality industry is preferred
  • Proficiency in Adobe InDesign, Photoshop, Illustrator, or similar design software
  • Experience with Adobe Analytics or Google Analytics with ability to source own data and insights
  • Experience managing paid social media campaigns and analyzing performance metrics
  • Self-motivated, ability to identify problems and work methodically to solve them
  • The ability to work independently, highly organized and detail oriented
  • A natural eye for engaging content and visual design
  • Strong communication skills and a collaborative, team-oriented mindset
  • Ability to multitask and manage multiple projects simultaneously

 

Additional Information:

Relocate to remote area

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Hospitality



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