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Product Marketing Specialist
2 months ago
LG Electronics Austria GmbH is seeking a highly motivated and experienced Product Marketing Specialist to join our team. As a key member of our Marketing Department, you will be responsible for developing and implementing marketing strategies to promote our products and services.
Key Responsibilities:- Campaign Management: Develop and implement marketing campaigns to launch new products, including ATL and BTL initiatives, to reach marketing objectives and goals.
- Digital Marketing: Develop and manage all digital marketing activities, including website updates, social media, and email marketing, to promote our products and services.
- Budget Management: Manage and update marketing budget plans, oversee total budget spend, and process payments to agencies and vendors.
- Product Marketing: Collate and distribute product information and marketing campaign information to the sales team.
- Events and Activation Management: Assist in managing consumer and trade shows, including project managing each individual show.
- Reporting: Provide reports and analysis as required, and prepare presentations, proposals, and plans as necessary.
- Bachelor's degree in Marketing or related field.
- 3-5 years of related experience in marketing, preferably in a fast-paced environment.
- Good knowledge of marketing, sales, and general business procedures.
- Proven track record in customer relations and negotiation skills.
- Ability to communicate effectively, both orally and in writing, and to work well under pressure.
- Results-oriented and self-motivated, with a strong focus on partner relationship building.
Minimal travel required, with occasional travel for business meetings within the region and internationally.