Director of Resort Marketing

5 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Modon Group Full time
About Modon Group

We are a leading developer and operator of luxury resorts in Abu Dhabi. Our mission is to provide exceptional experiences for our guests, while fostering a culture of innovation and excellence within our organization.

Our Values

  • Excellence: We strive for excellence in everything we do.
  • Innovation: We encourage creativity and innovation throughout our organization.
  • Customer Focus: We prioritize the needs and satisfaction of our guests.
  • Teamwork: We value collaboration and teamwork to achieve our goals.

About the Role

This is an exciting opportunity to join our team as a Director of Resort Marketing & Communications. You will be responsible for developing and executing integrated marketing strategies to drive occupancy, revenue, and brand awareness across our luxury resorts.

Key Responsibilities:

  • Strategic Planning & Market Positioning:
  • Develop and Execute Marketing Strategies tailored for each hotel, aligning with the overall brand positioning and growth goals.
  • Create a Pre-Opening Marketing Plan for the new hotel, focusing on brand awareness, target market penetration, and local partnerships.
  • Conduct Market Analysis to understand competitive landscapes, pricing, and emerging market trends.
  • Plan and Manage Budgets to ensure cost-effective use of resources across the cluster.
  • Website Launch & Distribution Strategy:
  • Oversee the Launch of the New Website, ensuring user-friendly design, optimized SEO, and integration with CRM and booking systems.
  • Coordinate Content Creation to highlight unique selling points of each property, including images, video content, and guest reviews.
  • Implement a Distribution Strategy focusing on direct booking channels, OTAs, and third-party partnerships, with a strong focus on channel performance tracking.
  • Optimize Distribution Mix by balancing direct website traffic with key OTA partnerships and increasing ROI from digital channels.
  • Digital Marketing & Social Media:
  • Manage Digital Campaigns (PPC, display, and retargeting) to increase online visibility and conversions.
  • Enhance Social Media Presence with a tailored content strategy for each property, emphasizing community engagement and brand personality.
  • Oversee Email Marketing Campaigns for customer retention, segmented for loyalty programs and seasonal promotions.
  • Public Relations & Brand Management:
  • Build Relationships with Media to maximize press coverage and public interest in both established hotels and the new opening.
  • Develop Key Brand Partnerships with influencers and content creators to promote unique aspects of each property.
  • Manage Online Reputation through review management and response strategies on platforms like TripAdvisor, Google, and Booking.com.
  • Analytics & Performance Tracking:
  • Set KPIs and Monitor Performance across all marketing channels, including website metrics, conversion rates, and revenue growth.
  • Regularly Report on ROI and Marketing Impact to senior management, adapting strategies based on analytics and campaign performance.
  • Lead and Develop the Marketing Team, providing clear objectives, regular feedback, and training.
  • Collaborate with Sales, Revenue Management, and Operations to align marketing efforts with occupancy goals and service delivery.

Qualifications

  • A Master's degree in Marketing, Business Administration, or a related field.
  • Minimum 8+ years of experience in marketing within the hospitality industry.
  • A proven track record in hotel openings, brand launches, and digital marketing campaigns.
  • Strong leadership skills, with the ability to manage cross-functional teams and collaborate with senior management.


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