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Brand Engagement Director

1 week ago

Dubai, Dubai, United Arab Emirates GMG Full time
Job Summary

The Experiential Manager will lead the planning, execution, and evaluation of immersive brand experiences for both B2B and B2C audiences. This role requires a strategic thinker with a creative edge and operational expertise to conceptualize and deliver events, activations, and experiential marketing campaigns that align with GMG's vision and client objectives.

Main Responsibilities:
  1. Strategic Planning: Develop and execute experiential strategies that align with overall brand and marketing objectives.
  2. Event Management: Manage the planning, execution, and evaluation of events and activations to ensure seamless delivery and high stakeholder satisfaction.
  3. Creative Collaboration: Collaborate with creative, media, and account teams to integrate experiential initiatives into broader marketing campaigns.
  4. B2B and B2C Initiatives: Lead the development of B2B and B2C experiential marketing initiatives, including corporate events, trade shows, and product launches.
Requirements:
  • Qualifications: Bachelor's degree in marketing, Event Management, Business Administration, or a related field.
  • Experience: 5+ years of experience in experiential marketing, event management, or a related role, preferably in both B2B and B2C sectors.
  • Language Skills: Fluency in English and Arabic skills (written and spoken). Any additional language is an asset.