Digital Analytics Expert
1 week ago
Sephora's Digital Analytics Manager will play a vital role in shaping our digital strategy by providing data-driven insights that drive business growth. This is an exciting opportunity to join a dynamic team and contribute to the company's continued success.
Job Summary
We are seeking a highly skilled Digital Analytics Manager to lead the development and implementation of web analytics solutions. The successful candidate will have a strong background in tag management tools, web analytics tracking tools, and data analysis techniques. With expertise in Google Analytics4 and Tag Manager, you will create events and triggers using JavaScript, ensuring seamless data capture and analysis.
Responsibilities
- Develop and implement tag management and web analytics strategies that align with business goals.
- Oversee and organize various third-party tags, manage existing pixels, implement new pixels, retrieve information about pixels, implement custom events, user management, and troubleshooting.
- Ensure the integrity and accuracy of the tagging environment by continually monitoring tags, both manually and with automated tools.
- Collaborate with cross-functional teams to identify opportunities for optimization and growth through data-driven insights.
Requirements
- 5 years of experience in analyzing data using web analytics tools.
- Expertise in tag management systems like Commander ACT, GTM, etc.
- Experience with Google Analytics (UA and GA4).
- Advanced data querying on Big Query.
- Expertise in data visualization & reporting on Looker Studio, Power BI, etc.
- Strong knowledge of online marketing channels and channel attribution.
- Proficiency in Excel and SQL.
- Understanding of A/B testing methodologies.
About You
You will be a strategic thinker with a passion for data analysis and a proven track record of delivering results-driven insights. You will be able to communicate complex data insights to non-technical stakeholders and collaborate effectively with cross-functional teams.
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