Digital Analytics Manager

3 weeks ago

Dubai, Dubai, United Arab Emirates Sephora Full time

POSITION PURPOSE :

  • The Digital Analytics Manager needs to have a strong understanding of tag management tools, web analytics tracking tools and Data analysis techniques. This requires "hands on experience" in Google Analytics4 and Tag Manager with JavaScript (creating events & triggers).
  • Excellent planning, organization, problem identification / resolution skills and data analysis skills are critical for success.
  • You should also possess excellent communication and problem-solving skills to provide valuable insights and recommendations.
  • By implementing effective tag management & web analytics strategies, you can help business make informed decisions and achieve their digital marketing objectives.

KEY ACCOUNTABILITIES

  1. Champion the needs of the Sephora Middle East customer and local business stakeholders to ensure local requirements are prominent on the road map.
  2. Design, develop and support the web analytics instrumentation architecture - Own all Google Analytics and Tag Manager environment & processes.
  3. Design, develop, implement, and manage tag management and web analytics strategies that align with the business goals.
  4. Oversee and organize various third-party tags, manage existing pixels, implement new pixels, retrieve info about pixels, implement custom events, user management and troubleshooting.
  5. Ensure the integrity and accuracy of tagging environment by continually monitoring tags, both manually and with automated tools.
  6. Develop custom analytics JavaScript to create events and triggers in Tag Manager.
  7. Proficient understanding of cross-browser compatibility issues and workarounds.
  8. Consistently evaluate and revise environment where necessary to improve stability, flexibility, scalability, and futureproofing including debugging, troubleshooting, and fixing configuration issues.
  9. Create, implement, and manage tracking plan to capture customer behavior in GA4 on Web and App.
  10. Perform regular audits to ensure data quality, accuracy, and completeness of information regarding Tag manager and Analytics considering internal requirements.
  11. Provide insights and recommendations based on web analytics data to help improve website's performance and user experience.
  12. Create custom reports and dashboards using web analytics tools such as Google Analytics4, Looker Studio, Power BI, Excel or other analytics tools using big query data.
  13. Collaborate with cross-functional teams to identify opportunities for optimization and growth through data-driven insights.
  14. Stay up to date with industry trends and best practices in web analytics and digital marketing.
  15. Conversion API tracking setup for the main marketing platforms : Facebook, Snapchat and TikTok.
  16. Train and educate clients on how to use web analytics tools and interpret data to make informed decisions.
  17. Communicate effectively with team members to ensure successful completion of projects and deliverables.
  18. Project management of rollouts for new functions.
  19. Development of new solutions for complex tracking and tagging requirements.
  20. Strong stakeholder management.
  21. Validation and recommendations of digital business requirements for several tools : Analytics, Google Tag Manager & CMS.
  22. Support Business Analysts and Digital Marketing teams with eCommerce dashboards and insights.

SKILLS, EXPERIENCE AND PERSONALITY

  1. 5 yrs experience in analyzing data using web analytics tools.
  2. Expertise in tag management systems like Commander ACT, GTM, etc.
  3. Experience with Google Analytics (UA and GA4)
  4. Advanced data querying on Big Query
  5. Expertise in data visualization & reporting on Looker Studio, Power BI, etc
  6. Strong knowledge of online marketing channels and channel attribution.
  7. Proficiency in Excel and SQL
  8. Understanding of A / B testing methodologies
  9. Ability to provide data-driven recommendations.
  10. Experience with heat mapping tools like content square.
  11. Knowledge of website usability testing

Most importantly, candidate needs to live and breathe Sephora Culture.

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