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Marketing and Public Relations Director

2 months ago

Dubai, Dubai, United Arab Emirates Asterix Communications Full time
About the Role

We are seeking a seasoned Marketing and Public Relations Manager to spearhead our marketing and PR efforts across all outlets. The ideal candidate will have a proven track record of driving growth and brand visibility in the hospitality sector, with a focus on restaurants and bars.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies for each restaurant and bar, leveraging market research and customer insights to inform decision-making.
  • Create and implement promotional campaigns to drive foot traffic and increase revenue, working closely with cross-functional teams to ensure brand consistency and alignment with business objectives.
  • Manage digital marketing channels, including website, social media platforms, and email campaigns, to enhance brand presence and customer engagement online.
  • Oversee brand identity and messaging across all marketing materials and touchpoints, ensuring consistency and quality in branding efforts.
  • Cultivate relationships with media outlets, bloggers, and influencers to generate positive publicity, and develop and distribute press releases, media kits, and other PR materials to relevant channels.
  • Plan and execute PR events, such as grand openings, press conferences, and media tours, to drive brand awareness and customer engagement.
  • Measure and analyze the impact of marketing and PR initiatives on brand awareness, customer loyalty, and revenue growth, using data and insights to optimize strategies for maximum impact.
Requirements
  • Minimum of 7 years of experience in managing marketing and public relations in the hospitality or F&B industry.
  • Demonstrated experience in managing marketing and PR activities for multiple restaurants and bars simultaneously, with a track record of driving growth and brand visibility across diverse outlets.
  • Strong strategic thinking and analytical skills, with the ability to develop and execute comprehensive marketing and PR strategies aligned with business objectives.
  • Exceptional written and verbal communication skills in English, with the ability to effectively convey brand messaging and engage with stakeholders at all levels.
  • Good understanding of digital marketing tools and platforms, including social media management, email marketing, search marketing, and website content.
  • Proven leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve shared goals and objectives.