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Marketing and Public Relations Director

2 months ago


Dubai, Dubai, United Arab Emirates Asterix Communications Full time
About Us

Asterix Communications is a leading company in the hospitality industry, with a portfolio of successful restaurants and bars in Dubai. Our mission is to provide exceptional dining experiences and to be a leader in the industry.

About the Role

We are seeking a highly experienced and skilled Marketing and Public Relations Manager to join our team. The successful candidate will be responsible for developing and executing comprehensive marketing strategies for our restaurants and bars, as well as managing our public relations efforts.

Key Responsibilities
  1. Marketing Strategy and Campaigns: Develop and execute marketing strategies for each restaurant and bar, including creating and implementing promotional campaigns to drive foot traffic and increase revenue.
  2. Digital Marketing and Social Media Management: Manage digital marketing channels, including website, social media platforms, and email campaigns. Create engaging content and visuals to enhance brand presence and customer engagement online.
  3. Branding and Collateral Development: Oversee brand identity and messaging across all marketing materials and touchpoints. Develop and maintain brand standards to ensure consistency and quality in branding efforts.
  4. Public Relations and Media Relations: Cultivate relationships with media outlets, bloggers, and lifestyle websites to generate positive publicity. Develop and distribute press releases, media kits, and other PR materials to relevant channels.
  5. Event Planning and Community Engagement: Plan and execute events and promotions to drive foot traffic and enhance customer experience. Establish partnerships with local businesses, organizations, and influencers to increase brand visibility.
Requirements
  1. Hands-On Approach: Demonstrated ability to roll up your sleeves and actively contribute to all aspects of marketing and PR activities.
  2. Proven Experience: Minimum of 7 years of experience in managing marketing and public relations in the hospitality or F&B industry.
  3. Multi-Restaurant Management: Demonstrated experience in managing marketing and PR activities for multiple restaurants and bars simultaneously.
  4. Strategic Thinker: Strong strategic thinking and analytical skills, with the ability to develop and execute comprehensive marketing and PR strategies aligned with business objectives.
  5. Creative Vision: Creative mindset with a keen eye for design and storytelling, capable of developing engaging content and campaigns to captivate target audiences across various channels.
  6. Communication Skills: Exceptional written and verbal communication skills in English, with the ability to effectively convey brand messaging and engage with stakeholders at all levels.
  7. Media Relations Expertise: Extensive experience in media relations, including building and maintaining relationships with journalists, bloggers, and influencers to secure positive coverage and publicity.
  8. Digital Proficiency: Good understanding of digital marketing tools and platforms, including social media management, email marketing, search marketing, and website content.
  9. Team Leadership: Proven leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve shared goals and objectives.
  10. Results-Driven: Results-oriented mindset with a focus on performance metrics and ROI, capable of analyzing data and insights to optimize marketing and PR initiatives for maximum impact.