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Marketing Communications Lead

1 week ago

Dubai, Dubai, United Arab Emirates Hyatt Hotels Corporation Full time
Job Description

The Hyatt Place Experience.

We are seeking an experienced Marketing Communications Lead to join our team and contribute to the development and implementation of marketing strategies that drive brand awareness, revenue growth, and engagement with target audiences.

As a key member of our marketing team, you will be responsible for managing digital and traditional marketing campaigns, overseeing social media presence, and coordinating public relations efforts to ensure consistent brand messaging.

Key Responsibilities:

  1. Develop and implement online and offline marketing campaigns to drive hotel occupancy, F&B promotions, and event awareness.
  2. Analyze market trends, competitor strategies, and customer insights to refine marketing approaches.
  3. Manage the hotel's social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok), ensuring engagement and growth.
  4. Plan and execute digital advertising campaigns (Google Ads, Meta Ads, etc.).
  5. Oversee website content updates and ensure SEO optimization for improved visibility.
  6. Monitor online reviews and respond to guest feedback on platforms like TripAdvisor and Google Reviews.
  7. Develop press releases and coordinate media relations to enhance the hotel's public image.
  8. Organize media events, press tours, and influencer collaborations to drive brand exposure.
  9. Ensure all marketing materials and communications maintain Hyatt's branding and messaging standards.