Marketing Strategist
7 days ago
Job Title: Marketing Manager
About the Role:
We are seeking a highly skilled Marketing Manager to join our team at Eton Institute. As a Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote language courses, soft skills training, and teacher training courses.
Key Responsibilities:
- Develop and execute marketing strategies to increase enrollment
- Implement digital marketing initiatives, including social media, email campaigns, SEO, and content marketing
- Plan and execute online and offline marketing activities, such as events and workshops
- Analyze marketing data and key performance metrics to assess campaign effectiveness
- Build and maintain relationships with local communities, organizations, and educational institutions
- Research target market, current market conditions, competitor analysis, and industry trends
- Collaborate with the Learning and Development team to develop new products and courses
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- Digital marketing and lead generation expertise
- Experience managing PPC, SEO, and Affiliate programs
- Experience in E-commerce, email marketing, and social media
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing
- IT skills: Graphic designing tools and Adobe Creative Suite
- Working knowledge in E-commerce platforms
- Project management skills and budget planning
- Minimum 3 years of experience in a PR, Marketing, and Digital Marketing role
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