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Marketing Analytics Professional

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates LIQUiDITY Group Full time
Digital Marketing Executive

Liquidity Group Abu Dhabi, United Arab Emirates

About Us

We offer a dynamic and fast-paced work environment with an open-door policy and a commitment to high standards. The company is growing rapidly and seeks team members who aspire to grow alongside it.

Job Description

This role involves combining the responsibilities of a Digital Marketing Specialist with those of a Marketing Analytics expert. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies across various channels.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies across various channels.
  • Manage and optimize digital campaigns to drive brand awareness, lead generation, and customer engagement.
  • Conduct in-depth analysis of marketing data to measure campaign performance and ROI.
  • Create and maintain dashboards to track key performance indicators (KPIs) and provide regular reports to stakeholders.
  • Knowledge of marketing analytics tools to gather insights on user behavior and campaign effectiveness.
  • Oversee social media strategy, ensuring consistent brand voice and engagement across all platforms.
  • Manage and coordinate with digital and social media agencies to ensure alignment with Liquidity's marketing objectives and brand guidelines.
  • Collaborate with content creators to ensure digital content is optimized for performance across all platforms.
  • Manage social media accounts, creating engaging content and fostering community engagement.
  • Implement A/B testing and other optimization techniques to continuously improve marketing performance.
  • Stay updated on the latest digital marketing trends and technologies, recommending new approaches as appropriate.
  • Work closely with other team members to ensure integrated marketing efforts across all channels.