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Digital Content Producer
2 months ago
We are seeking a highly skilled Content Strategist to join our team at MyGwork - LGBTQ+ Business Community. As a key member of our content team, you will be responsible for developing and implementing content strategies that drive engagement and brand affinity across our social media channels.
Key Responsibilities- Content Creation: Develop and produce high-quality content, including videos, podcasts, written articles, and social posts, that aligns with our brand's tone and voice.
- Content Calendar Management: Create and manage content calendars for each social channel, ensuring consistent brand positioning and tone of voice.
- Analytics and Reporting: Analyze and report social channel performance to quantify the effectiveness of content and drive learnings.
- Team Collaboration: Work closely with the content team to develop content production practices and toolkits for capturing events and creating engaging content.
- Industry Trends: Stay up-to-date with design, research, and creative industry trends specific to content subjects, guests, and new formats.
- Education: Bachelor's degree in an applicable discipline, such as Communications or Marketing.
- Experience: 6+ years of experience in design culture-oriented social media marketing.
- Portfolio: A portfolio of high-quality content work samples that demonstrate your expertise.
- Skills: Mastery of relevant production methods, proficiency in social media tools, and strong business writing skills.
- Content Strategy Development: Proven track record of developing and implementing content/social media strategies.
- Social Media Expertise: Deep understanding of major social media platforms, including analytics and business management tools.
- Storytelling: Ability to craft compelling narratives across different channels and match the message to the medium.
- Business Writing: Strong business writing skills, with a good grasp of tone and appropriate professional online communication.