Social Media Marketing Director

3 days ago


Dubai, Dubai, United Arab Emirates Abab Full time

We're Abab, a dynamic content creation and marketing agency based in Dubai. We help luxury lifestyle, hospitality, health & fitness, sports, and beauty & wellbeing brands elevate their presence through high-quality content, strategic marketing, and trendsetting social media campaigns.

The Role: Social Media Marketing Manager

You'll be the driving force behind our clients' brand strategies, content direction, and online presence. You'll develop cutting-edge social media strategies, create compelling content, and build strong relationships with our clients to ensure their success.

Key Responsibilities:

  1. Develop brand strategies and creative concepts that set brands apart
  2. Oversee and execute content creation – from visuals to copywriting and storytelling
  3. Manage end-to-end social media marketing, including content calendars, posting, engagement, and analytics
  4. Identify weaknesses in a brand's social media presence and offer innovative solutions to drive engagement and growth
  5. Work closely with clients, building strong, trust-based relationships while guiding them through strategic decisions
  6. Monitor and anticipate social media trends – and create original ones

You'll work collaboratively with our videographers, photographers, and designers to create top-tier content. Your data-driven approach will allow you to analyze performance metrics and optimize campaigns for maximum impact.

You'll also contribute to the development of our clients' brand narratives and content strategies. With your expertise in social media marketing, you'll identify areas for improvement and suggest innovative solutions to enhance their online presence.

We're looking for a skilled professional who can lead and innovate within our fast-growing agency. If you're passionate about creating engaging content and driving business results, we'd love to hear from you.



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